Columns, coverage and press kit

Short bio · English (about 80 words)

Fan Yafu (范雅福) is a Malaysian entrepreneur, the founder and chief strategist of Yafu Global and of Asia Influencer X, an influencer marketing and live-commerce agency working across Southeast Asia. From 2019 to 2021 he wrote 网红666, a weekly column on the creator economy, for the Malaysian Chinese daily China Press. He teaches singing, developed 耳根圆通法, a listening method for singers, and is the author of nine bilingual monographs published by 5D Library.

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简介 · 中文（约 100 字）

范雅福，马来西亚企业家，Yafu Global 与东南亚网红营销及直播电商机构 Asia Influencer X 创办人兼首席策略官。2019 年至 2021 年在马来西亚华文报《中国报》撰写每周专栏《网红666》，共 98 篇，探讨网红产业、短视频平台与直播电商。他同时是流行声乐导师，创立了以听觉为核心的歌唱方法「耳根圆通法」，并在 5D Library 出版了九部中英双语、附 DOI 的专著。

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Long bio · English (about 190 words)

Fan Yafu (范雅福) is a Malaysian entrepreneur working in the creator economy. He is the founder of Asia Influencer X, an agency that plans influencer campaigns, runs TikTok Shop and Shopee live commerce and produces short video for brands in Malaysia, Indonesia, Thailand and Vietnam. The agency reports a network of more than 30,000 verified creators and was ranked No.1 TikTok Shop Partner in Malaysia in TikTok's partner rankings. He is also the founder and chief strategist of Yafu Global, the group behind his companies and projects. Fan has also taught pop singing, including to online creators, and ran X Academy, a training programme for creators. From May 2019 to April 2021 he wrote 网红666, a weekly Chinese-language column in China Press on platforms, live commerce and the business of influence. He developed 耳根圆通法, a listening-based method for singers taught at vocal.guru. As an author at 5D Library he has published nine bilingual monographs with DOIs, on Ramanujan's mathematics, the bioacoustics of listening, the Egyptian royal cubit, the thermodynamics of desire, the metabolism of fasting, the economics of attention, the chemistry of medicinal and food plants, the default mode network and neural oscillations, and the physics of crystals, meteorites and light (ORCID 0009-0004-3519-1203).

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Fact sheet

Name	Fan Yafu · 范雅福 · also written Fan Ya Fu
Based in	Kuala Lumpur, Malaysia
Current roles	Founder & Chief Strategist, Yafu Global · Founder & Chief Strategist, Asia Influencer X · Consultant, Marketing Consultant Asia · Author, 5D Library
Column	网红666, China Press, 98 columns, 2019-05-19 to 2021-04-25
Books	Ramanujan's Intuition and the Matrix of Reality (2026) · Turning the Hearing Inward (2026) · The Sacred Cubit and Resonant Geometry (2026) · The Thermodynamics of Desire (2026) · Fasting, Ketones and the Metabolic Basis of Attention (2026) · all bilingual, 5D Library
ORCID	0009-0004-3519-1203
Education	Universiti Tunku Abdul Rahman (UTAR), Malaysia
Languages	English, Chinese (Mandarin), Malay
Can comment on	Influencer marketing and pricing · TikTok Shop and live commerce in Southeast Asia · creator safety and online scams · voice training for streamers
Media contact	yafu.fan@gmail.com

Photos

High-resolution portraits are available on request: write to yafu.fan@gmail.com with the outlet and deadline.

Photos may be used with the credit supplied, in coverage of Fan Yafu, Asia Influencer X or his books.